Do you own a shop? Distribute HOLDFAST.

HOLDFAST, a French biker brand founded in Marseille in 2018, brings together a community of over 500,000 enthusiasts on social media. Our custom culture collection—prisoner pants, leather jackets, motorcycle gloves, custom accessories—finds its place in the most discerning concept stores, custom workshops, and motorcycle boutiques. Join our network of official retailers.

500K +
Community
Instagram & Facebook Followers
70+
Countries served
Loyal customers on 4 continents
2018
Brand founded
8 years of kustom culture identity
24 hrs
Delivery to France
Marseille workshop — stock available

A tailored brand for vintage biker pros

HOLDFAST is aimed at specialist shops that share the kustom culture spirit, the demand for detail and the taste for products that are unlike any other.

Motorcycle shops & dealerships

Harley-Davidson, Triumph, Royal Enfield, and Indian dealers. Complement your clothing selection with a rare, French brand with a strong identity.

Concept stores & vintage boutiques

Selectstores Americana, workwear and raw denim. Key pieces: Alcatraz prisoner pants, patinated leather jackets, handmade accessories.

Chopper & Bobber Workshops

Customization workshops, custom garages, builders. A range of accessories (leather, metal, gloves) that speaks to your customers as soon as they walk through the door.

What you win by distributing HOLDFAST

A partnership built for boutiques that want character, not a bland catalogue.

Order increases, prices decrease

Reseller margins are adjusted according to order volume. The more you order, the more attractive the pricing becomes.

Express delivery

Workshop in Marseille, stock available. 24 hours in mainland France, 2 to 5 days in Europe.

Dedicated sales support

A single point of contact: product advice, after-sales service management, account monitoring. Available directly, in French.

Exclusives & Previews

Early access to new collections, limited series and exclusive collaborations reserved for the B2B network.

Visibility on our networks

We'll share your shop on Instagram, Facebook and the group Hold Fast French ConnectionCo-creation of content is possible.

Brand made in Europe

Parts designed in Marseille, manufactured in Europe. Material traceability, customs compliance and complete technical specifications.

From the initial contact to your first order

A clear 4-step process — without unnecessary paperwork.

01
Handshake

You can contact us using the form below, by email, or via WhatsApp. We will respond within 24 business hours.

02
Trade

We'll get to know you — your positioning, clientele, and projected volumes. We can do a video call or a phone call depending on your availability.

03
B2B catalog & pricing

Sending of the reseller catalogue, sliding scale price list, shipping conditions and professional general terms and conditions.

04
First order

You confirm your selection. Preparation within 24-48 hours, tracked shipping — your products are in store in less than a week.

Request your B2B case

Complete this form in 90 seconds. Our team will get back to you within 24 business hours including the reseller catalogue, price list and all terms and conditions.

  • Quick response from a dedicated sales representative, in French
  • No obligation to make contact
  • Your information remains confidential — no marketing use

Frequent Questions

The answers you are most often given on the phone.

What is the minimum amount for the first order?

Prices vary depending on your profile and product category. For physical stores, we generally start at €600 excluding VAT to ensure a strong shelf presence. We'll give you the exact minimum price after an initial discussion.

Do you offer dropshipping?

No. HOLDFAST does not dropship — we insist that the items be seen, touched, and well presented in stores or on curated e-shops. This approach guarantees the perceived value of the brand and customer satisfaction.

Are there any geographical exclusivity agreements?

On a case-by-case basis. We intentionally limit the number of resellers per urban area to protect the profitability of each partner. If an area is saturated, we'll tell you frankly from the very first call.

What are the delivery times and methods?

Metropolitan France: 24 hours via Colissimo or Chronopost depending on weight. EU: 2 to 5 days. Outside the EU: we will provide a personalized quote (DHL or UPS). All packages are insured and tracked.

What payment methods do you accept in B2B?

SEPA transfer upon order for the first transactions, payment due 30 days end of month from the 3rd transaction onwards.e Order subject to credit insurance. Professional credit card accepted via secure link.

Can I test just one product before committing to the whole range?

Of course. You are often advised to start with a targeted assortment (for example: prisoner trousers + a gloves reference) to validate the reaction of your customers, before expanding.

Ready to add HOLDFAST to your offer ?

A question, a project, a shop in Marseille that wants to take advantage of our 24-hour delivery? Choose the channel that suits you best.

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